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William Cecil in Stamford among winning businesses in Destination Lincolnshire’s tourism awards




Businesses which boost tourism were recognised at an awards ceremony.

The William Cecil in Stamford was among the 18 winners at the The Destination Lincolnshire Awards.

It is the third year in a row the hotel on the edge of Burghley Estate has secured the hotel of the year award.

Bex Goddard, head chef and Guy Shelton, head of maintenance at the William Cecil accept the award at the Destination Lincolnshire’s Greater Lincolnshire and Rutland Tourism Excellence Awards 2025. Photo: Chris Vaughan Photography for Destination Lincolnshire
Bex Goddard, head chef and Guy Shelton, head of maintenance at the William Cecil accept the award at the Destination Lincolnshire’s Greater Lincolnshire and Rutland Tourism Excellence Awards 2025. Photo: Chris Vaughan Photography for Destination Lincolnshire

General manager, Sergio Rios, said: “Winning ‘hotel of the year’ for the third time is a testament to the dedication, passion, and hard work of our entire team.

“From our front-of-house staff to our kitchen brigade, everyone at The William Cecil and Milly’s Bistro is committed to delivering the very best for our guests.

“We are incredibly grateful to our loyal visitors and supporters who have made this recognition possible.”

The other 11 winners in the core categories, which will now go through to the national VisitEngland 2025 Awards for Excellence, are:

• Accessible and Inclusive Tourism Award - North Lincolnshire Museum in Scunthorpe

• Bed and Breakfast and Guest House of the Year - Bridleway Bed and Breakfast, Lincoln

• Camping, Glamping and Holiday Park of the Year - Ashleigh Farm Caravan and Glamping, Gainsborough

• Ethical, Responsible and Sustainable Tourism Award - International Bomber Command Centre, Lincoln

• Experience of the Year - Lincoln Free Walking Tour

• Large Visitor Attraction of the Year - Lincoln Cathedral

• New Tourism Business of the Year - Meadow Lodges at Boothby Pagnell

• Pub of the Year - The Horse and Groom, Lincoln

• Self-Catering Accommodation of the Year - Treetop Hideaways, Woodhall Spa

• Small Visitor Attraction of the Year - North Lincolnshire Museum, Scunthrope

• Taste of Lincolnshire and Rutland Award - San Pietro, Scunthorpe


Charlotte Goy, chief executive of Destination Lincolnshire, said: “Not only is this a priceless opportunity for our winners to fly the flag for the region and shout about their award win, but for 12 of our winners, this celebration also heralds the chance to achieve national recognition among industry peers in the VisitEngland Tourism Excellence Awards 2025.

“Designed to celebrate and demonstrate the quality of the UK’s visitor offering, I’m thrilled to see such a strong cohort of businesses now heading to the first round of national judging.”

A number of businesses also received regional awards. These are:

• Arts, Heritage and Culture Award - The Beonna, Boston

• Event/Festival of the Year Award - River Light Festival, Sleaford

• Homegrown in Lincolnshire and Rutland - The Lincoln Tea and Coffee Company

• The Going Places Award - Tuan Mai Khoi Phan, student at the University of Lincoln

• The Outstanding Contribution Award - Michele Sims, Lincoln Visitor Information Centre




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