Peter Beales Roses acquired by Lincolnshire plant grower Bells Horticultural
A county plant grower has acquired one of the world’s leading rose companies.
Bells Horticultural, a sixth-generation commercial indoor and outdoor plant grower, based in Benington, near Boston, has confirmed that it is has acquired one of the world’s leading rose companies, Peter Beales Roses.
Peter Beales Roses has been leading the way in rose breeding since 1968, earning itself legions of fans across the globe. It's contemporary and heritage collections provide access to some of the best roses in the world and have earned themselves an impressive 28 gold RHS Chelsea Flower Show medals along the way.
Robert Bell, managing director at Bells, said: “We are excited to carry forward the legacy of Peter Beales Roses and are dedicated to maintaining the exceptional standards that customers have come to expect. Peter Beales Roses is a truly iconic brand that has been a cornerstone of the global rose community for decades, there is no question that we are committed to preserving and enhancing the magic that makes Peter Beales Roses so special. It’s a true honour to be entrusted with the stewardship of this brand that means so much to so many."
The purchase includes a well-appointed garden centre complete with restaurant, situated in Attleborough, Norfolk. The site is also home to two-acres of show gardens, including the National Collection of Species Roses, which serve as a pilgrimage for tens of thousands of rose lovers every year. Peter Beales Roses will also bring with it a stock nursery, ecommerce business, 50 employees and an award-winning breeding programme that spans over half a century.
"It's a huge undertaking", said Holly Bell, retail director. "We are fully committed to fostering the rich heritage and reputation of the Peter Beales Roses brand, both locally and on an international scale."
“All integral elements of the Norfolk-based Peter Beales business, including the garden centre, rose garden, and breeding programme will remain intact, with the Lincolnshire businesses and Norfolk business continuing under their separate profiles"