South Kesteven District Council officially approves plans for new supermarket in Market Deeping, thought to be Aldi

Work can now begin on a new town centre discount supermarket.

A supermarket giant has been given permission to demolish a petrol station in Godsey Lane, Market Deeping so that a new retail foodstore can be built.

The application was submitted to South Kesteven District Council in October 2022 and although it did not name a supermarket specifically Aldi previously launched a consultation on proposals for a new store on the site.

Councillors gave the green-light to plans at a meeting last April, despite a number of objections including one from rival Lidl, and an official decision notice was issued on Thursday last week (February 1).

The delay was due to permission being subject to conditions and the completion of a Section 106 Agreement.

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Aldi's plans were initially for a site on the edge of town, however a Godsey Lane plot became available which the supermarket chain hopes to build on as part of an initiative to improve the town centre.

The latest plans for the site would create 40 new jobs and include 128 parking spaces, with four electric vehicle charging points.

Plans for a new out-of-town Lidl were rejected in May 2022 as councillors eyed up the potential for Aldi to go in a preferred town centre location.

Lidl had hoped to build its store on land off Peterborough Road about 2.5km from the town centre despite pleas to reconsider from traders over fears it would draw shoppers further away from town.

Currently there is a Tesco superstore on the outskirts of Market Deeping and a smaller convenience Co-op foodstore in Horsegate.

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