Barbie, Lego, Peppa Pig and Star Wars brands to go on sale at new Toys”R”Us in WHSmith Lincoln

The first 50 children visiting a new toy store on Saturday will get a goody bag.

A new Toys”R”Us shop will open inside WHSmith in Lincoln on Saturday (July 20) and there will be a grand opening event for customers from 8.30am to 1pm.

Geoffrey the Giraffe will be joining the WHSmith team for an official ribbon cutting when the store opens, before greeting visitors to the store throughout the morning. The first 50 children visiting the store will also receive a free Toys“R”Us goody bag worth over £20.

The new Toys“R”Us shop-in-shop will feature a key range of products and activities from top toys brands including Barbie, Bluey, Hot Wheels, Lego, Marvel, Paw Patrol, Peppa Pig, Squishmallows, Star Wars and more. Children will be able to access the latest products and play hands-on with their favourite toys at the demonstration tables in store. A lifesize Geoffrey the Giraffe sculpture, great for photo opportunities, will also feature in the new Toys“R”Us shop-in-shop.

Lincoln is one of 30 WHSmith High Street stores set to open a new shop-in-shop from Toys“R”Us this year, following an initial launch of nine stores in 2023.

Ian Sanders, group commercial development director at WHSmith said: “We’re really excited to be opening Toys“R”Us in Lincoln. WHSmith is known for being the Hub of the High Street by providing customers with a range of great products and services.

“Partnering with Toys R Us gives us a leading toys and games range in our stores and means customers have even more reasons to shop with us. We look forward to welcoming many more customers into our store.”