Clothes boutique Laura Loves in Donington describes of its success since opening

A fashion boutique ower in Donington has enjoyed roaring success since opening.

Located in Market Place in Donington, Laura Loves – owned by Laura Simpson – opened in March and sells a variety of women’s clothes and assessories.

Previously running her business online, Laura saw the opportunity to move into the store to offer those in Donington and surrounding areas unique apparel.

Laura said: “I get a real sense of enjoyment selecting the prettiest stock to make you feel beautiful.

“It’s been really busy, so hopefully it will carry on.”

Laura Loves sells a variety of women’s dresses, jackets, cardigans, bags and much more.

The mother-of-three started her business five years ago with the help of her husband Rob.

She’s in charge of choosing all of the clothing and assessories in store having switched to fashion during the pandemic.

Laura said: “I had a shop doing interiors before and then we went into lockdown.

“I then started doing clothes and it snowballed from there really.

“It was really busy online and then the shop came up for sale so I thought I’d try it.”

Laura Loves has a website where you can order online.

Opening times are 10am-3pm Tuesday through to Saturday and Thursday’s from 10am-5pm.