Spalding’s George Adams brand to live on after rescue package

The George Adams brand name will live on after a new company bought the rights to use it.

Finedale Foods has invested in the non-physical assets of the heritage brand, including the trade mark, recipes, and intellectual property. It means the Spalding brand will continue to be used — but the town factory is not included in the deal.

The acquisition increases the portfolio of brands under the ownership of the Norfolk-based food manufacturer, which also produces the Frank Dale Foodservice and the Deli Santé brands from its site at Bunwell, near Norwich.

Managing director Edward Miles said: “The George Adams 1910 brand has a wealth of history behind it and we are pleased to be opening the next chapter and giving it a bright future.

“The heritage brand is renowned for its artisan pies, sausage rolls and Scotch egg products, supplying retail and food service customers across the UK.

“This fits perfectly with our existing brands and widens our production capabilities at our manufacturing unit in Norfolk.

“We are looking forward to bringing the brand alive once more and building on the legacy that has been created over the past 113 years.”

George Adams 1910 fell into administration earlier this year, and the manufacturing unit in Spalding was closed.

Now Finedale Foods has taken on the intellectual property of the brand and will restart manufacture of the George Adams 1910 range at its BRC-accredited premises in Norfolk.

George Adams started the business in 1910 - serving the people of Spalding with quality meats and handmade pork pies from his new butcher's shop. Growing demand led to the company becoming a large-scale food manufacturer focusing on pies, sausages and cooked meats.

The consumer-facing artisan savoury ‘Ready 2 Eat’ pastry brand uses the finest ingredients sourced locally and throughout the UK to manufacture meat products for private brands and also for George Adams 1910 branded goods.

Products are sold chilled and frozen to consumers via both the retail and foodservice sectors.

Finedale Foods is a specialist UK frozen and chilled foods manufacturer.

The company has experience of purchasing, developing and growing brands, having previously taken on the heritage brand of Frank Dale.

Dating back to 1994, Frank Dale has its roots in a Norfolk farming family who diversified by making quiches.

“The acquisition of the George Adams 1910 brand perfectly complements the existing range of items produced at Finedale Foods’ headquarters,” added Mr Miles.

“George Adams has been creating delicious food since 1910. We feel proud to be carrying on the tradition here at Finedale Foods and look forward to working in partnership with our customers to supply these quality products to the foodservice and retail markets once again.”