South Kesteven District Council introduces ‘Pay It Forward’ scheme which aims to promote inclusivity at art venues

A council has introduced a new initiative to increase inclusivity and introduce a wider audience to art venues across the district.

South Kesteven District Council’s ‘pay it forward’ scheme aims to encourage audiences and supporters of venues - including Stamford Arts Centre and Bourne Corn Exchange - to contribute towards the price of a ticket for children, families and groups who may not have the opportunity to attend.

This forms part of the council’s bid to “refresh” its cultural strategy.

Councillor Paul Stokes (Ind), cabinet member for culture and leisure, said: “Our arts centres mean a great deal to many of us.

“They help to bring the delight and inspiration of live theatre and other events to our district.

“However, not everyone is afforded the opportunity to attend these events so it is very important that we find ways to make the arts as accessible as possible, and open up the magic of live entertainment to a broader audience.

“We look forward to welcoming visitors from near and far into our venues, helping to break down financial barriers and shape a more inclusive theatre community.”

Donations to the scheme can be made online, by phone or by visiting the box offices.

Suggestions of groups and organisations who would benefit from the tickets can be made by emailing arts and cultural services manager Jade Porter by email at jade.porter@southkesteven.gov.uk.