Rutland Radio could cease to exist from September under plans to re-brand the station

Rutland Radio could cease to exist from September under new plans to re-brand the station.

Bauer Media acquired a handful of Midlands stations last year and is now looking to bring them in line with others in the Hits Radio Brand Network.

The re-branded station will continue to deliver local content and services, but some jobs are at risk.

Bauer Radio's managing director, Dee Ford, said: "These changes do unfortunately mean that some roles will be put into consultation and freelance contracts reviewed.

"Bauer Media is fully committed to supporting all affected employees throughout this period and will be working closely with them over the months ahead. A period of consultation with employees potentially affected will commence today (Wednesday, May 27)"

Rutland Radio recently celebrated its 21st anniversary.

Its first broadcast was on December 13, 1998 from the premises in Melton Road, Oakham.

Breakfast presenter Rob Persani has been with the station since day one.

Rutland Radio has built a large and loyal audience over the years by keeping listeners informed and entertained with a mix of music, local and national news, competitions and features.

Bauer Media could not confirm what will happen to the Oakham building.

Ms Ford added: “Audiences love and trust radio. Expanding the Hits Radio Brand Network will ensure listeners to these acquired stations benefit from multi-platform digital distribution meaning they can continue to broadcast in an increasingly competitive, digital and voice-activated world.

"This ensures the provision of local news and information, traffic and travel as well as access for advertisers to highly valued audiences.”

The Hits Radio Brand Network is split into three branches - Hits Radio, Greatest Hits Radio and Country Hits Radio.

Rutland Radio will fall under the Greatest Hits Radio umbrella which offers classic hits from the 70s, 80s and 90s plus a regional drive-time show and networked breakfast show.

Group managing director Graham Bryce said: “We are committed to ensuring the future of radio in local markets and serving the needs of our listeners and advertisers.

"However, our top priority right now will be to support those affected through this period.”

Compass FM and Peak FM will also be re-branded but Lincs FM will continue under its current name.

Rutland Radio staff were unable to comment.