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Clothes and lingerie store shuts after 83 years serving Bourne community




A clothes store in Bourne is closing down after more than 80 years at the heart of the community.

Jessie Bellamy - named after the owner’s maiden name - first opened for business on North Street in 1937 before moving to its current spot on the same road seven years later.

It quickly became a successful family business with her son Richard Simpson helping out from the age of 15.

Richard Simpson outside Jessie Bellamy
Richard Simpson outside Jessie Bellamy

When Jessie sadly died in 1989, Richard took it over alongside wife Judith before their daughter, Caroline Creasey, also became a partner.

They expanded their offering from haberdashery and children’s clothes to include menswear, lingerie and school uniforms, priding themselves on face-to-face customer care and fittings.

But with the rise of online retail and more recently the coronavirus lockdown, Richard said that at 77 years of age it was time to call it a day.

“I’ve given it a fair whack now and think I have done a service to the town,” he said. “It’s been a very enjoyable business and we’ve met so many people.

Jessie Bellamy closing down sale (37260897)
Jessie Bellamy closing down sale (37260897)

“Age is catching up with me though and it’s the type of business that relies on personal service. Our customers used to come in for advice and fittings but social distancing and lockdown have meant we can’t continue offering that service.

“We’ve all got to change in these times but this business was just no longer viable because of age and the situation now.”

The shop reopened on June 15 and has been clearing its stock up until its closing day today (Thursday, June 25).

Richard said there is still some winter stock left, which could soon be donated to charity. The store will be either sold or let.

Richard Simpson outside Jessie Bellamy
Richard Simpson outside Jessie Bellamy

“People in the town have been really supportive, wishing us well and saying how sorry they are to see us go,” said Richard.

“Many have been our customers for many years and we appreciate their support. We have made personal friends over the years as people would just come in for a chat about what’s going on in town. That kind of business is disappearing.”

Looking ahead to a well-earned retirement, he added: “I just hope we can get some holidays in sooner or later.”



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