Supermarket has partnered with Too Good to Go to sell food past its 'best before' date
A supermarket is the first in Stamford to sell food past its 'best before' date at reduced prices.
The store has partnered with app company, Too Good to Go, to sell boxes of food which have not been sold in stores prior to the best before date.
The app will be available to shoppers from tomorrow (Tuesday, November 26), and will allow customers to purchase individual boxes filled with £10 of produce for just £3.09.
Boxes at Morrisons will be stocked with fruit and vegetables as well as bakery and deli products, but shoppers will not know what is in them until they are collected.
Morrisons is hoping its initiative will reduce food waste from large supermarket stores, and reduce its own waste output to 50 per cent less in the next decade.
Sophie Trueman, head of business development at Too Good To Go, said: "We've had some really amazing feedback from some of the Morrisons stores on the benefit they're seeing in their local community, especially when it's areas that are on the poverty line.
"There's a real sense of helping the community.
"Obviously the app is available to anyone and everyone; if we can help all sorts of people that's a great benefit."
The app company also wants to ensure people understand the safety of eating food past its best before date, which is different to food past its use by date.
Sophie said the produce will be at its highest quality before that date, however after that date they will be still perfectly edible.
"Think about the amount of times you've had a bag of potatoes in your fridge and actually they are perfectly fine to use a week if not longer afterwards," she said.
"Anything with a 'use by' should not be going into these boxes because it is illegal to resell 'use by' items if they are past that date."