Rebecca Wade realises dream of launching her own Italian ladies fashion store

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Fashion has been in Rebecca Wade’s blood from an early age.

Starting out at Dorothy Perkins at the age of 18, she has forged a 20-year plus career in the industry, managing high street fashion stores across the country.

After working at River Island in Queensgate, Peterborough, Wade managed department stores in and around east Anglia before starting a family and working in the family decorating business.

But it wasn’t until lockdown that she had a burning desire to dabble once again in ladies fashion.

So she launched B Boutique by Rebecca, starting out on Etsy and building up a strong customer base, attending local events and delivering locally to their homes.

The next step was setting upon Facebook and Instagram, before launching the company website.

Then, in April 2024, Wade opened her first store on 29 St.Peter’s Street, Stamford to great fanfare.

B Boutique by Rebecca specialises in comfortable and affordable Italian fashion, including dresses, trousers and leggings, skirts, tops and blouses, and footwear. It offers sizes from eight to 24 and is looking to expand its regular and curve ranges in the near future.

The latest addition to its range is handbags, fascinators and clutch bags, which are perfect for weddings and other events. It also offers and nightwear and slippers, knitwear, and accessories.

For more information and opening times, email bboutiquebyrebecca@gmail.com or visit www.bboutiquebyrebecca.com.